Starting a PCD Pharma Franchise: A Practical Checklist

Starting a Propaganda-Cum-Distribution (PCD) pharma franchise is one of the fastest paths into the Indian healthcare market. But the gap between "I have a drug license" and "I'm profitably distributing" hides several pitfalls.

Pre-launch checklist

1. Statutory: Drug License (20B/21B), GSTIN, PAN, current account with a bank that supports pharma billing.
2. Storage: A clean godown with proper temperature control. Many states audit this within 30 days of allotment.
3. Field team: Even one medical representative significantly accelerates doctor coverage. Plan headcount before signing up.
4. Working capital: Most partners underestimate this. Plan 60–90 days of receivables in addition to initial inventory.
5. Therapeutic focus: Generalist franchises struggle. Pick 1–2 specialties to build credibility.

What a strong partner brings

Beyond monopoly rights, look for: marketing collateral, doctor connect support, batch traceability, dispatch reliability, and clear escalation paths.

Ready to explore? Apply for franchise or jump straight to the distributor registration form.